Be it binging your favorite films, taking long trips, or simply sitting with your friends. Every moment becomes better with snacks.
Snacks are any items eaten between meals, but their appeal is far from this meaning. At times crispy, at times crunchy, at times sweet, and at times salty but always on our minds.
Be it chocolate coated with cashews, a pack of salted potato chips, or any other variety – snacks never fade from our memory. Yearly growth of 25% and market size of Rs. 44 crores only prove the popularity of snacks. In this intense sector, brands battle each other with their innovative ideas. Their innovation makes them stick around in the market and in our hearts.
From cooking fresh flavours to introducing healthy variants, let’s learn what makes these brands the top ten snack brands in India.
Table of Contents
List of Top Snacks Brands in India
ITC Limited
ITC Limited began its operations on 24 August 1910, with West Bengal, India, serving as its headquarters. As a multi-industry company, ITC Limited has maintained fame in multiple industries. From hotels, information technology (IT), education, and agri to food and lifestyle sectors, ITC’s activities are appreciated by all.
Starting from March 2007, ITC marched into the hearts of snack lovers with Bingo. Not only was Bingo ITC’s entry into the snacks sector, but it was also their fifth entry into the food business. Youth, fun, and excitement, let’s see how this snack won people’s sentiments.
By tackling the different tastes their consumers crave – Bingo came up with 16 flavours. Flavours that found a place in people’s hearts with interactive campaigns. They first became cricket’s companion with a launch lined around the World Cup and then targeted the youth through social media. Their #CraziestPlacesToEatBingo increased their reach by 300% and made them a crucial challenger to Lays.
Parle Products Private Limited
Contrary to popular belief, Parle Products, believed to be named after Parle village, didn’t begin by selling Parle-G. The multinational FMCG giant began by selling orange candy in 1929 and adapted to biscuits after ten years. Headquartered in Vile Parle (East), Mumbai, its products provide the company with a home. A home in the hearts of its consumers.
Their Parle-G, a packet held by every household, has become the best-selling biscuit in the world. Parle-G maintains this sweet spot by sticking to what’s best for the biscuit. Consistency in pricing, packaging, and taste makes them a timeless companion after all this time.
Haldiram’s
With the popularity of their bhujia reaching new heights, Shri Ganga Bishan Ji Agarwal, admired and affectionately known as Haldiram Ji, began Haldiram’s in 1937 in Bikaner, Rajasthan. Originally Haldiram Bhujiawala, the name “Haldiram’s” stuck when expansions started from Kolkata. The popularity of their sweets, snacks, biscuits, instant mixes, and more has led to them setting up stores overseas.
Bikanervala Foods Private Limited
Bikanervala is the story of a small sweet shop in Bikaner in 1905 and its journey to becoming one of the biggest sellers of Indian snacks. Backed by staying true to their much-loved recipes, they soon achieved fame and began their journey to making millions. Bikanervala’s popularity led them to branch out. And so, Bikano entered the picture. Bikano became known as one of the leading Indian manufacturers of packaged foods. Bikano is their means to make their mark on the map of the world.
Balaji Wafer Pvt. Ltd
Based in Rajkot, Gujarat, Balaji Wafers is a powerful participant in the snacking sector. Born in 1989, Balaji Wafers took to social media to maintain a strong presence since 2019. Much like their chips, Balaji Wafers pleases people by bringing the flavours of fun to Twitter and Instagram.
From talking about trending topics to posting humorous images, they maintain a friendly perception in people’s minds. Balaji plans to expand its strong presence by using moment marketing.
Too Yumm
Guiltfree Industries Ltd launched Too Yumm in 2017. By bringing together the tasty and the healthy, Too Yumm achieved popularity. Through its ads, it tapped into the health-conscious thinking of people and appeared as the reason to never sacrifice taste for health.
On top of this, the inclusion of Virat Kohli, who is not only popular but also known to never compromise on fitness and performance, further boosted the brand’s image in people’s minds. When advertisements, social media platforms, and product placements on OTT shows talked about their “guilt-free” factor, Too Yumm saw a boost in popularity.
Soulfull
Beginning in 2011, this Bengaluru-based company focused on making millets (Bajra) popular in the form of cereals. In 2022, Tata acquired Soulfull. They continue their consumer-centric approach to generate awareness around millet-based snacks.
Urban Platter
Urban Platter serves to provide plates of gourmet food to people. This dream became a reality in 2015 – when Chirag Kenia invested his ten years of experience into starting Urban Platter in Mumbai.
With a team of 37, Urban Platter provides 36,000 orders per month and achieves revenue of Rs. 2 crores. They maintain their position in the market by maintaining quality and an e-commerce-driven strategy.
Snackible
Snackible began to serve as a healthy snacking solution. With an online-oriented approach, Snackible sells well with healthy snacks that are pocket-friendly as well.
Prataap Snacks Limited
Prataap Snacks entered the snacking sector with Yellow Diamond and became popular with the launch of Yellow Diamond Chulbule in 2006. By providing more quantity and variety at reasonable prices, they attracted consumers.
Conclusion:
These are our top ten snacks, but the list is far from complete. Brands such as Laxminarayan Chiwda are the best for many because of the bonds they form. Bonds that have only grown strong with time. As your taste takes you on an adventure in the snacking sector, you will find your own top ten favourite snacks.