From the bazaars of Hyderabad in 1912 to the shops on Bond Street, London, England, in 2022 – using marketing magic, companies continue charming us into spending money on their commodities. Right now, we know what you are wondering. Why is this blog about top digital marketing agencies in India narrating history?
Well, you must have heard these wise words – for the tree to bear good fruit, we must first focus on strengthening the roots. You have not? No problem. We just worked it up, but as you work your way down this blog – everything will work out. So, to get why these digital marketing agencies in India are so good, getting a good grasp on the industry and the services they excel in is a must.
So settle comfortably. The story narrating marketing’s history begins now!
Like any other tale, marketing, too, started a long time ago in a galaxy that is our very own.
Studies state that marketing, as a concept, came into popularity between seventeenth and eighteenth-century Europe. But, a factor as simple as how it gets defined – always sparks debate around this assumption. Through the eyes of marketing students, they question the procedure or practices, such as market segmentation, the 4 Ps involved, and more, as key to identifying the origins of marketing. Based on this, some differ and state that marketing emerged properly during the industrial revolution.
Well, we beg to differ too. But our stand aligns with historians with a thought that makes more sense.
More than a concept or channel, at its core, marketing is simply an exchange. The exchange of funds for products and services that satisfy needs and wants is marketing. Through this logic, plus being backed by ancient evidence, we can believe that marketing has stuck around for almost millennia. How long exactly?
The answer lies in the tale of Umbricius Scauras. He was just another Italian native, providing fish sauce. However, word quickly spread of his fish sauce across the Mediterranean and almost across modern France. Such an appeal was nothing but expected. The people then had good taste.
That, and because, as any salesman, Umbricius Scauras made his product stand out using branding. Mosiac paintings across his store displayed his containers with his name, among other details. His tactic put a name to the taste. But, as mentioned earlier, every company does this. Then why talk about him? Well, it will help to know that Umbricius Scauras practised marketing in Pompeii during 35 B.C.
Umbricius Scauras wasn’t the only one. He was one of the many marketing practitioners during the age of antiquity. With this tale, we can draw the moral that the ability to understand consumers and to promote products better has existed to some extent throughout the ages. Over the decades, these practices got refined, innovation took place, they got labelled as the 4 Ps and more, and became what we know today as the study of “marketing”.
But wait. When did digital marketing come into play?
Let’s look back to know why digital marketing is crucial for the future of marketing. These are the times of our great-grandparents. Video calls are unheard of, emoticons remain unseen, and the man on the bicycle is the mail’s best friend. Companies “currently” fuel consumers’ fantasies with illustrations mainly. In a couple of years, people are about to be informed about the new way in which entertainment, communication, and advertisement will appear. Planting roots in 1947, the mid-20th century will witness the growth of the Information Age.
Today, emails, transactions, and not letters or through travel, but simple charge-free face-to-face conversations can cover distances that take days in a matter of seconds. Such comfort comes as a gift of the Information Age.
The Information Age, under which people profit through the prowess of technology, allows companies to take advertising to a whole new level and engage with consumers in a manner that’s better than on a thin piece of paper. Do you use Google too? What is it you search? Whatever your query, the top result is always an advertisement that doesn’t just answer questions but also promotes a company’s commodity. Scrolling through your feed, and there is something appealing that you see? It’s just the brand dressing up as what you expect on Facebook, and Instagram. Are you catching on to the trend?
Technology tangles to our lives to the point that imagining a life without them is about as impossible as it gets. Brands are no strangers to this truth either. Thus, they turn to technology-driven advertisements to familiarise their name with consumers. From television commercials, website designs, social media ads, and search engine ads to emails and more, if the promotion gets centred around technology, it becomes a service of every digital marketing agency.
Companies performing digital marketing are many. But, not each earns recognition across the nation. Thankfully, we have listed a few bright agencies that earned their spot in the limelight.
5 Best Digital Marketing Agencies in India
Ting
Ting started in 2009. With excellent “Above The Line” (ATL) and “Below The Line” (BTL) works, Ting soon branched out from Chennai to Mumbai, Hyderabad, Bengaluru, Kochi, and Lucknow. Reaping the rewards of their videography, social media marketing, website development, and other services are clients like Reliance Jio, Sun Network, Amazon Business, Sunrisers Hyderabad, Cofsils, United Colors of Benetton, etc.
Address: 19, Adi Marzban Path, Ballard Estate, Fort, Mumbai – 400 001
Phone: +91 98202 82644, 99307 17687
Facebook: https://www.facebook.com/TINGAdvertising/
Linkedin: https://www.linkedin.com/company/ting/
Instagram: https://www.instagram.com/tinglabs/
Youtube: https://www.youtube.com/channel/UCN5bKktCED7StjmnX4tmJuQ/videos
Oxedent
Beginning in 2017, Oxedent quickly rose to fame with result-driven performance marketing methods. The Kolkata-based firm provides better ROI for eCommerce businesses to excel, and they have the ROAS rate to prove it. With an average of 4.5% ROAS, Oxedent has generated Rs 510 crores worth of sales for its clients. Their services, such as Google Ads, Facebook Ads, Conversion Rate Optimization, and more, have served clients from the United Kingdom, India, the United States, Canada, Australia, the Middle East and more. The clients that enjoy the “Oxedent experience” include Boy London, TATA Housing, Unicef Ireland, InfinityPro, Hugo & Sons, and more.
Address: Unit number 605, 10, DN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091
Email: [email protected]
Facebook: https://www.facebook.com/oxedent/
Linkedin: https://www.linkedin.com/company/oxedent-technologies-pvt-ltd/
Instagram: https://www.instagram.com/oxedent/
Growth Hackers Digital
With a mantra to make good companies great and not great companies invisible, this modern-day performance marketing agency leverages consumer knowledge to draw better performance from its promotional activities. Their attention-grabbing activities include lead generation, content marketing, PPC, SEO, SMM, Influencer Marketing, and more.
Growth Hackers Digital have left its impression on an international scale. Their clients cover places such as India, the United States, the United Arab Emirates, and more. To reaffirm their credibility, let’s look at a few names from their list of clients: TATA Communications, Decathlon, ICICI Bank, RBL Bank, etc.
Address: Indiqube ETA, No.38/4, Adjacent to EMC2, Dodanekundi, Outer Ring Road, Bengaluru, Karnataka 560048
Contact: https://growthhackers.digital/contact-us/
Facebook: https://www.facebook.com/growthhackers.digital/
Linkedin: https://www.linkedin.com/company/growth-hackers-digital/
Instagram: https://www.instagram.com/growthhackersdigital/
The Viral Mafia
The Viral Mafia is a digital marketing agency that dominates the digital field by arming itself with a knack for relevance and impactful advertisements. They perfect their performance by focusing solely on web solutions. Their services include PPC marketing, SEO, social media marketing, website development, and more. Some of their clients include Hyundai, TVS, Jeep, T.I.M.E, Royal Enfield, Mahindra, etc.
Address: 2nd Floor, Calicut Business Center, National Highway 66, Kallai Rd, Panniyankara, Kozhikode, Kerala 673003
Phone: +91-9847788995
Facebook: https://www.facebook.com/theviralmafia/
Linkedin: https://www.linkedin.com/company/viral-mafia/
Instagram: https://www.instagram.com/theviralmafia/
Youtube: https://www.youtube.com/channel/UCVFB6t-3EKZEkqFI64-RA3Q
Creative Monkeys
Creative Monkeys is one of the most prominent digital marketing agencies in Calicut, India. Their extremely cost-effective digital marketing campaigns surround them with a sense of uniqueness. Videography, SEO, PPC, content marketing, and more fall under their services. Berry Bomb, HP, and Hawalker are some of their popular clients.
Address: 1st Floor, Tee Tower, A. G. Rd, near Nalanda Hotel, Kuriyal Line, Kozhikode, Kerala 673001
Phone: +91-99470 98620, 907 470 2356, 495 299 5620
Facebook: https://www.facebook.com/creativemonkeys.in
Linkedin: https://www.linkedin.com/company/creativemonkeys.in/
Instagram: https://instagram.com/creativemonkeys.in
Youtube: https://www.youtube.com/c/CreativeMonkeys
Conclusion:
With sights set high, and an ear to the ground, Whitedot Adverts keeps the complete know-how about everything, everywhere, all at once. In this Information Age, we believe in the value of marketing backed by data. Thus, when you consume content created by us, be it a blog or a tweet, you consume efforts not of the best digital marketing agency in Pune or the best advertising agency in Pune but of your ideal marketing agency.